About me
About me
Hello, I'm Ashvik Peddapalli, BBA student at Indiana University Bloomington with a strong passion for entrepreneurship, design, and using business as a tool to create meaningful change.
My strengths lie in creative problem-solving, leadership, and strategic thinking. I thrive in dynamic, fast-paced environments where I can take initiative, build systems from scratch, and work collaboratively toward innovative solutions. I’m currently exploring career paths in business consulting, innovation strategy, and creative entrepreneurship—spaces where I can merge analytical thinking with creativity.


Experience
Experience
Experience
Bloomington, IN
whitefang·design Studio
Jun 2022 – Present
Founder/CEO & Creative Director
Founded whitefang·design studio to help businesses gain a competitive advantage through visual identity design and enable them to reach their full potential.
Scaled the studio to a team of professional logo identity & brand designers working internationally with 9-15+ years of experience in the industry, ready to help solve business problems with design solutions.
Built a graphic design community on social media with 1120+ design enthusiasts
Leading my team of 10+ freelance designers through mood-boarding, concept development, and final creative execution
Bloomington, IN
whitefang·design Studio
Jun 2022 – Present
Founder/CEO & Creative Director
Founded whitefang·design studio to help businesses gain a competitive advantage through visual identity design and enable them to reach their full potential.
Scaled the studio to a team of professional logo identity & brand designers working internationally with 9-15+ years of experience in the industry, ready to help solve business problems with design solutions.
Built a graphic design community on social media with 1120+ design enthusiasts
Leading my team of 10+ freelance designers through mood-boarding, concept development, and final creative execution
Bloomington, IN
whitefang·design Studio
Jun 2022 – Present
Founder/CEO & Creative Director
Founded whitefang·design studio to help businesses gain a competitive advantage through visual identity design and enable them to reach their full potential.
Scaled the studio to a team of professional logo identity & brand designers working internationally with 9-15+ years of experience in the industry, ready to help solve business problems with design solutions.
Built a graphic design community on social media with 1120+ design enthusiasts
Leading my team of 10+ freelance designers through mood-boarding, concept development, and final creative execution
Bloommington, IN
Bloomington Sathya Sai Center
Sep 2024 - Present
Service Coordinator
Conducting and organizing service activities for Sathya Sai Center while creating and managing the Instagram account updating members on Bhajan Sessions and Service Activites
Organized Sandwich Service for Wheeler Mission imapcting 120 Homeless individuals.
Bloommington, IN
Bloomington Sathya Sai Center
Sep 2024 - Present
Service Coordinator
Conducting and organizing service activities for Sathya Sai Center while creating and managing the Instagram account updating members on Bhajan Sessions and Service Activites
Organized Sandwich Service for Wheeler Mission imapcting 120 Homeless individuals.
Bloommington, IN
Bloomington Sathya Sai Center
Sep 2024 - Present
Service Coordinator
Conducting and organizing service activities for Sathya Sai Center while creating and managing the Instagram account updating members on Bhajan Sessions and Service Activites
Organized Sandwich Service for Wheeler Mission imapcting 120 Homeless individuals.
Cary, NC
PANDA Club
Sep 2022 - Jun 2024
Founder & President
Took leadership and started 2 initiatives in the Research Triangle area.
School Attire Initiative: Coordinated clothing drives for Note in the Pocket, benefiting underprivileged students in Wake County with over 2500 pieces of clothing being donated
Children's Book Drive: Partnered with Wake Up and Read to conduct multiple book drives, supplying literacy resources for disadvantaged students in Wake County, resulting in more than 350 book donations
Presented and coordinated these initiatives with Raleigh Sai Center, a service-focused spiritual organization, resulting in 70% of donations.
Started The PANDA Club in Garner Magnet High School becoming President of the club to provide the same service opportunities and open new possibilities to Garner students.
Marketed by utilizing graphic design tools like Adobe Illustrator and Canva to create engaging social media content and posters. While simultaneously making school announcements leading to 30% of total donations.
Cary, NC
PANDA Club
Sep 2022 - Jun 2024
Founder & President
Took leadership and started 2 initiatives in the Research Triangle area.
School Attire Initiative: Coordinated clothing drives for Note in the Pocket, benefiting underprivileged students in Wake County with over 2500 pieces of clothing being donated
Children's Book Drive: Partnered with Wake Up and Read to conduct multiple book drives, supplying literacy resources for disadvantaged students in Wake County, resulting in more than 350 book donations
Presented and coordinated these initiatives with Raleigh Sai Center, a service-focused spiritual organization, resulting in 70% of donations.
Started The PANDA Club in Garner Magnet High School becoming President of the club to provide the same service opportunities and open new possibilities to Garner students.
Marketed by utilizing graphic design tools like Adobe Illustrator and Canva to create engaging social media content and posters. While simultaneously making school announcements leading to 30% of total donations.
Cary, NC
PANDA Club
Sep 2022 - Jun 2024
Founder & President
Took leadership and started 2 initiatives in the Research Triangle area.
School Attire Initiative: Coordinated clothing drives for Note in the Pocket, benefiting underprivileged students in Wake County with over 2500 pieces of clothing being donated
Children's Book Drive: Partnered with Wake Up and Read to conduct multiple book drives, supplying literacy resources for disadvantaged students in Wake County, resulting in more than 350 book donations
Presented and coordinated these initiatives with Raleigh Sai Center, a service-focused spiritual organization, resulting in 70% of donations.
Started The PANDA Club in Garner Magnet High School becoming President of the club to provide the same service opportunities and open new possibilities to Garner students.
Marketed by utilizing graphic design tools like Adobe Illustrator and Canva to create engaging social media content and posters. While simultaneously making school announcements leading to 30% of total donations.
Garner, NC
Garner Magnet High School DECA Chapter
Oct 2022 - Jun 2023
Vice President of Public Relations
Organized and lead DECA's district competition practice sessions pairing students to act as judges, resulting in multiple individuals ranking top scores during districts.
Created active marketing tools such as posters, QR codes, and school-based announcements, leading to a 50% increase in memberships and successfully restarting the club from low engagement due to the pandemic.
Took the initiative and created an Instagram page and designed posts with the graphic design tools, reminding DECA members of upcoming meetings. The reminders led to 90% of members attending meetings in the first semester.
Garner, NC
Garner Magnet High School DECA Chapter
Oct 2022 - Jun 2023
Vice President of Public Relations
Organized and lead DECA's district competition practice sessions pairing students to act as judges, resulting in multiple individuals ranking top scores during districts.
Created active marketing tools such as posters, QR codes, and school-based announcements, leading to a 50% increase in memberships and successfully restarting the club from low engagement due to the pandemic.
Took the initiative and created an Instagram page and designed posts with the graphic design tools, reminding DECA members of upcoming meetings. The reminders led to 90% of members attending meetings in the first semester.
Garner, NC
Garner Magnet High School DECA Chapter
Oct 2022 - Jun 2023
Vice President of Public Relations
Organized and lead DECA's district competition practice sessions pairing students to act as judges, resulting in multiple individuals ranking top scores during districts.
Created active marketing tools such as posters, QR codes, and school-based announcements, leading to a 50% increase in memberships and successfully restarting the club from low engagement due to the pandemic.
Took the initiative and created an Instagram page and designed posts with the graphic design tools, reminding DECA members of upcoming meetings. The reminders led to 90% of members attending meetings in the first semester.


Education
Education
Education
Bloomington, IN
2024 – 2028
Bachelor of Science in Business
Indiana University Bloomington
Majoring in Entrepreneurship and Corporate Innovation
Bloomington, IN
2024 – 2028
Bachelor of Science in Business
Indiana University Bloomington
Majoring in Entrepreneurship and Corporate Innovation
Bloomington, IN
2024 – 2028
Bachelor of Science in Business
Indiana University Bloomington
Majoring in Entrepreneurship and Corporate Innovation
Garner, NC
2022 – 2024
High School Diploma & International Baccalaureate Diploma
Garner Magnet High School
Activities: Model UN 2023-24, National Beta Club, Junior Civitan, DECA 2022-23 International Baccalaureate Diploma Program Student. Graduated with Summa Cum Laude and as an NC Academic Scholar
Garner, NC
2022 – 2024
High School Diploma & International Baccalaureate Diploma
Garner Magnet High School
Activities: Model UN 2023-24, National Beta Club, Junior Civitan, DECA 2022-23 International Baccalaureate Diploma Program Student. Graduated with Summa Cum Laude and as an NC Academic Scholar
Garner, NC
2022 – 2024
High School Diploma & International Baccalaureate Diploma
Garner Magnet High School
Activities: Model UN 2023-24, National Beta Club, Junior Civitan, DECA 2022-23 International Baccalaureate Diploma Program Student. Graduated with Summa Cum Laude and as an NC Academic Scholar
Certifications
Certifications
Certifications
Essential Skills in Adobe Illustrator 2025 Professional Certificate
Adobe, 2025
Essential Skills in Adobe Illustrator 2025 Professional Certificate
Adobe, 2025
Essential Skills in Adobe Illustrator 2025 Professional Certificate
Adobe, 2025
Essential Skills in Adobe Photoshop 2025 Professional Certificate
Adobe, 2025
Essential Skills in Adobe Photoshop 2025 Professional Certificate
Adobe, 2025
Essential Skills in Adobe Photoshop 2025 Professional Certificate
Adobe, 2025
Advanced Business Development: Communication and Negotiation
LinkedIn, 2025
Advanced Business Development: Communication and Negotiation
LinkedIn, 2025
Advanced Business Development: Communication and Negotiation
LinkedIn, 2025
Executive Leadership
LinkedIn, 2025
Executive Leadership
LinkedIn, 2025
Executive Leadership
LinkedIn, 2025
Graphic Design Essentials
Canva, 2024
Graphic Design Essentials
Canva, 2024
Graphic Design Essentials
Canva, 2024
Business Strategies for A Better World Specialization
Wharton Online, 2024
Business Strategies for A Better World Specialization
Wharton Online, 2024
Business Strategies for A Better World Specialization
Wharton Online, 2024
Subscribe, Innovate, Disrupt: An Insider's Guide to Business
Wake Forest University, 2022
Subscribe, Innovate, Disrupt: An Insider's Guide to Business
Wake Forest University, 2022
Subscribe, Innovate, Disrupt: An Insider's Guide to Business
Wake Forest University, 2022
Awards
Awards
Awards
The Gold President’s Volunteer Service Award
Issued by AmeriCorps, Oct 2021 & 2022
The Gold President’s Volunteer Service Award
Issued by AmeriCorps, Oct 2021 & 2022
The Gold President’s Volunteer Service Award
Issued by AmeriCorps, Oct 2021 & 2022
The Triangle Nonprofit & Volunteer Leadership Center Commissioners’ Award
Kim Shaw, Oct 2021 & 2022
The Triangle Nonprofit & Volunteer Leadership Center Commissioners’ Award
Kim Shaw, Oct 2021 & 2022
The Triangle Nonprofit & Volunteer Leadership Center Commissioners’ Award
Kim Shaw, Oct 2021 & 2022
The National Society of High School Scholars
Claes Nobel & James W. Lewis, Mar 2022
The National Society of High School Scholars
Claes Nobel & James W. Lewis, Mar 2022
The National Society of High School Scholars
Claes Nobel & James W. Lewis, Mar 2022
Business Is Global First Place Team Team Rio De Janeiro
Indiana University Kelly School of Business, Jul 2021
Business Is Global First Place Team Team Rio De Janeiro
Indiana University Kelly School of Business, Jul 2021
Business Is Global First Place Team Team Rio De Janeiro
Indiana University Kelly School of Business, Jul 2021
Recommendations
Recommendations
Recommendations
Sandro Montanaro
Kisme Logo Identity Client
"As a digital illustrator, the significance of a unique and identifiable signature cannot be overstated. The logo he crafted for me isn't just a graphic; It captures the essence of my digital illustrations and showcases his exceptional creativity. At his young age, Ashvik demonstrated professionalism, keen attention to detail, and artistic ingenuity that rivals many seasoned designers in the field. The journey from the initial drafts to the final product was smooth and collaborative. He provided three versions, each meticulously designed and high in quality. Having the source files has given me flexibility, ensuring I can adapt the logo for various purposes while maintaining its essence. Every time my audience sees the logo on my designs, they are not just seeing my work but also the finesse of a young maestro. If you're seeking a designer who can breathe life into your vision, imbue it with character, and present it in the highest quality, then look no further. I wholeheartedly recommend him, and I am confident that this is just the beginning of a bright future in design for him."
Sandro Montanaro
Kisme Logo Identity Client
"As a digital illustrator, the significance of a unique and identifiable signature cannot be overstated. The logo he crafted for me isn't just a graphic; It captures the essence of my digital illustrations and showcases his exceptional creativity. At his young age, Ashvik demonstrated professionalism, keen attention to detail, and artistic ingenuity that rivals many seasoned designers in the field. The journey from the initial drafts to the final product was smooth and collaborative. He provided three versions, each meticulously designed and high in quality. Having the source files has given me flexibility, ensuring I can adapt the logo for various purposes while maintaining its essence. Every time my audience sees the logo on my designs, they are not just seeing my work but also the finesse of a young maestro. If you're seeking a designer who can breathe life into your vision, imbue it with character, and present it in the highest quality, then look no further. I wholeheartedly recommend him, and I am confident that this is just the beginning of a bright future in design for him."
Sandro Montanaro
Kisme Logo Identity Client
"As a digital illustrator, the significance of a unique and identifiable signature cannot be overstated. The logo he crafted for me isn't just a graphic; It captures the essence of my digital illustrations and showcases his exceptional creativity. At his young age, Ashvik demonstrated professionalism, keen attention to detail, and artistic ingenuity that rivals many seasoned designers in the field. The journey from the initial drafts to the final product was smooth and collaborative. He provided three versions, each meticulously designed and high in quality. Having the source files has given me flexibility, ensuring I can adapt the logo for various purposes while maintaining its essence. Every time my audience sees the logo on my designs, they are not just seeing my work but also the finesse of a young maestro. If you're seeking a designer who can breathe life into your vision, imbue it with character, and present it in the highest quality, then look no further. I wholeheartedly recommend him, and I am confident that this is just the beginning of a bright future in design for him."
